5th National Conference "Culture and Tourism" - common route"

12-13 October 2011

The European Institute (262/264 Piotrkowska Street, Łódź)


Download


12 OCTOBER 2011 r.

10.00 – 11.00

registration of participants

11.00 – 11.15

welcome

11.15 – 12.00

plenary session part 1

Andrzej Stasiak, PhD (College of Tourism and Hotel Management in Łódż)

Tourist trail as a brand tourist product”.

Karolina Fidyk, MA (Malopolskie Institute of Culture)

„Tourist and cultural trails of Małopolska – a permanent attraction or an ephemeral phenomenon”.

12.00 – 12.15

coffee break

12.15 – 13.15

plenary session part 2

Marek Nowacki, PhD (University School of Physical Education in Poznań)

„Routes of natural and historical heritage as a way to creative tourism”.

Armin Mikos v. Rohrscheidt, PhD (Cultural Tourism – science magazine)

Co-ordination of the functioning of thematic trails as tourist product management - comparative analysis”.

Łukasz Wilczyński, MA, Anna Watza, MA (Planet PR)

„Questing ™ as an effective tool for promotion of the region based on local communities”.

13.15 – 14.00

lunchbreak

14.00 – 16.05

parallel lecture sessions

Tourist trail as a brand tourist product


Tomasz Studzieniecki, PhD (Gdynia Maritime University)

„AmBaR – cross-border amber route”.

Przemysław Karwowski, MSc (Zielonogórskie Association of Wine)

„Following the wine and honey route”.

Adam Hajduga, PhD (Marshal Office of Silesia)

Effective promotion of the network tourist product using an example of the marketing event INDUSTRIADA – celebrating the Industrial History Trail”.

Zygmunt Kruczek, Phd (University School of Physical Education)

The oscypek trail in Małopolska. From a concept to a tourist product”.

Leszek Młodzianowski, MA (Zbójnicki Szlak Foundation)

„The trail of Carpathian highland robbers”.


Projects of cultural routes and thematic tourist trails


Karol Gutsze (County Office of Tuchola)

„Borowiackie Szlaki - resources of the UNESCO Biosphere Reserve Bory Tucholskie as the basis for the creation of cultural routes and thematic tourist trails."

Barbara Pisarska, PhD (University Vistula)

„The trail of the Yotvingian culture in the context of the Suwałki Lakeland lanscape.”

Andrzej Malinowski, Jacek Ziolkowski (LOT Central Tourist Arch)

„Impact of the monuments of the north-western part of the Łódź Voivodeship on the construction and formation of the tourist product known as the Central Tourist Arch.”

Grzegorz Chocian, PhD, Romuald Ziółkowski, PhD (EKOTON sp. z o.o.)

„Creating the tourist brand of natural areas through the development of cultural routes.”

Małgorzata Chojnacka, MA, Monika Paluch, MA (City Council of Łódź)

„Fairy Tale Route – challenges and barriers”.


16.05 - 16.20

coffee break

16.20 - 17.10

lecture session

Wizjonerskie szlaki kulturowe

 

Bogdan Włodarczyk, Professor Doctor (University of Łódź)

Travel with Reynevan of Bielawa (Reinmar von Bielau). Tourist trails of literary fiction”.

Prof. Jacek Kaczmarek (University of Łódź)

„Katarzyna Kobro and Władysław Strzemiński trail of modernist art of as a potential tourist product in Łódź”.


17.10 - 17.30 transport from the European Institute to Andel’s Hotel
19.00 SURPRISE – an evening programme and a supper

 

13 OCTOBER 2011 r.

08.30 – 09.00

transport from Andel’s Hotel to the European Institute

09.00 – 11.00

foreign panel

Nitin Sinha (London Metropolitan Business School)

„The role of local community in international events – London 2012 Cultural Olympiad– case study”.

Ulla Majamaa (City Council of Tampere)

„Cultural routes in Tampere, Finland”.

Caroline Fisher (European Centre for Culture and Information in Thuringia)

“Via Regia – European Cultural Route of the Council of Europe as an example of good practice.”

Daniella Davin (The Association for Tourism Tel Aviv – Jaffa)

"Tel Aviv-Jaffa has it all”.

11.00 – 11.15

coffee break

11.15 – 13.45

WORKSHOP No. 1

Mariusz Staniurski (Partnerstwo Dorzecza Narwi)

„Commercialization of tourist products”.

WORKSHOP No. 2

Piotr Rudnicki (WebKlinika Sp. z o.o.)

Usefulness and basics of website promotion”.

WORKSHOP No. 3

Agnieszka Sikorska (Silesian Tourist Organization)

„Creating integrated tourist products”.

13.45 – 14.45

lunchbreak

14.45

end of conference

Dr hab. Prof. Bogdan Włodarczyk (Uniwersytet Łódzki)

Podróże z Reynevanem z Bielawy (Reinmarem von Bielau). Turystyczne szlaki fikcji literackiej”.

 

Dr hab. Prof. Jacek Kaczmarek (Uniwersytet Łódzki)

„Szlak sztuki modernistycznej im. Katarzyny kobro i Władysława Strzemińskiego jako potencjalny produkt turystyczny w przestrzeni Łodzi”.